Anita Klasanova

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Anita Klasanova is the co-founder, the creative mind and recipe creator behind Roobar and award-winning cookies Kookie cat. Lead by the ambition to change her way of eating by creating simple desserts for her kids, Anita started "cooking" in her tiny organic store in Sofia (2009). Today, Roobar is the European leader in the organic raw food bar category, reaching 50 countries on four continents.

In 2016 Anita was selected as one of the 100 Female Founders Europe by the Hundert and is currently a member of the Forbes Woman Society Bulgaria and EY Entrepreneurial Winning Women 2017. She received recently also the recognition as Innovator of Central and Eastern Europe New Europe 2017.

Title: Negotiation insights from a co-founder buyout